Public Relations Campaign and Media Event
- 12.5 million impressions
- 18 media appearances
Yellow Tail, a brand of Australian wines that emphasizes the appreciation of unpretentious simplicity, mandated Stylissime to develop a media relations campaign. The goal was to generate awareness for Yellow Tail in Ontario. Stylissime’s public relations team in Toronto got to work and soon created a media event decked out in the brand’s colours to introduce the world of Yellow Tail to wine and spirits, lifestyle and women’s media. Attendees interacted with the brand, tasted new sparkling wines and took part in a cocktail creation workshop. Followed up by a comprehensive media relations blitz, this campaign made Yellow Tail Red & Pink Moscato Bubbles the top-of-mind sparkling wine for Christmas and Valentine’s Day!