Digital Strategy & Annual Facebook Account Management

  • 13 million impressions
  • 4,1 K comments
  • 7,9 K shares

Ultramar was trying to infuse to its social media a reason to be and a reason for customers to identify themselves to its gas stations. Having built a digital communications strategy judiciously aligned around a line of communications, we have been able to generate an engagement beyond benchmarks! From fitting into people’s everyday life to being featured by Denis Drolet is the unplanned result of a rigorous communications strategy. Watch the funny and authentic viral video that is part of the of communications “see you on the way!”