National Influencer Campaign – Summer 2019
- 1,8 M impressions
- 3 % average engagement
- 40 paid and earned influencers
- more than 120 social media responses
The Staminum Supersnacks wanted to generate awareness and excitement around its newly launched snack: Baru Nut. Making its first appearance at the wholesale distributor Costco, the brand needed to generate positive sentiment and buzz around the product to retain its distribution contract. In only two months, Stylissime managed to attract the interest of more than 40 influencers, including nutritionists, healthy food addicts and fitness enthusiasts. The result: Baru nuts are now the new nuts to have on hand at all times, for a healthy snack low in calories and rich in fibre and vegetable protein!