Over the years, we raised the profiles of
- 1,8 million impressions
- 5 influential ambassadors
Stylissime was hired by Boiron Canada to generate some noise about Oscillococcinum, a health essential to be taken at the onset of flu symptoms. To broaden access to this homeopathic medicine and build awareness of the product among a target audience, Stylissime selected five lifestyle and wellness influencers. These women and mothers, who had already been taking this medicine for several years, testified as to its effectiveness. These authentic conversations shone the spotlight on this flu remedy that helps people stay healthy in winter!
Summer of chefs – Public relations and influence campaign
- 87 million impressions
- 315 media appearances and 401 Instagram postings
- 36% : annual growth in media reach
Balnea’s Summer of chefs is an annual summer gastronomic happening that brings together 10 of Quebec’s best chefs. Stylissime’s mandate: generate continual and increased media coverage from one year to the next. To create greater exposure for the event and make sure it would be the hot topic of the summer in all media, the agency gathered a panel of popular influencers and introduced the Summer of chefs to all the lifestyle and gastronomy media channels in Quebec via a series of deftly targeted strategies. Our efforts increased awareness for Balnea, one of the most popular spas around!
Annual Facebook account management
- +4%: increase in the rate of engagement of their Facebook account
The Rockland shopping centre felt it was time to rejuvenate and revitalize its social media image, so they gave us a call. Stylissime developed a highly specific content strategy with the goal of increasing the rate of engagement of Rockland’s Facebook community. Result: The brand image was noticeably enhanced, and the rate of engagement for this already high-performing account increased significantly.
- 50 senior managers and partners targeted
To mark the end of a profitable year, Ultramar’s directors wanted to strengthen their ties with their partners, so they approached Stylissime to create and run a private evening. Using the theme of “On se voit en chemin” (See you on the road), our strategists concocted an exclusive event to showcase the brand’s attributes. More than 50 senior managers and partners had the opportunity to interact with the brand, and having contributed to the company’s success over the last few years, their sense of belonging to Ultramar was thus reinforced.
Public relations campaign and VIP event
- 14 million impressions in under 6 months
- 91 appearances in all media combined
Domaine Pinacle, in collaboration with Lise Watier, created Quartz, a Quebec vodka of unmatched purity. Stylissime’s mandate: introduce this exceptional vodka to this province’s media and influencers. Stylissime dreamed up and produced a major PR campaign to turn this vodka into the talk of the town. The agency’s team of creatives and event designers crafted a luminous, shimmering event on Le Parquet of the Caisse de dépôt et placement du Québec. From the founders’ speeches to the tasting led by a mixologist, the message of the brand’s expertise and the Quartz experience was dazzlingly showcased, making this new vodka the drink on every journalist’s and influencer’s lips. This media campaign made Quartz vodka the SAQ’s number one seller for the period!
- 100 hair stylists targeted
For the launch of Absolue Kératine, its new line of professional shampoos, René Furterer hair care called on the services of Stylissime to create a signature event. The objective set by our event strategists was to generate buzz and engagement with hair stylists, René Furterer’s front-line ambassadors. We hired a Westmount florist to create an Absolue Kératine summer garden setting that engaged the senses and put the emphasis on naturalness to showcase the brand. Over 100 hair stylists discovered the brand’s new flagship product and its attributes, while developing a privileged relationship with René Furterer’s directors.
Public relations campaign and private event
- 12.5 million impressions
- 18 media appearances
Yellow Tail, a brand of Australian wines that emphasizes the appreciation of unpretentious simplicity, mandated Stylissime to develop a media relations campaign. The goal was to generate awareness for Yellow Tail in Ontario. Stylissime’s public relations team in Toronto got to work and soon created a media event decked out in the brand’s colours to introduce the world of Yellow Tail to wine and spirits, lifestyle and women’s media. Attendees interacted with the brand, tasted new sparkling wines and took part in a cocktail creation workshop. Followed up by a comprehensive media relations blitz, this campaign made Yellow Tail Red & Pink Moscato Bubbles the top-of-mind sparkling wine for Christmas and Valentine’s Day!
Annual Instagram account management
- 100%: increase in the number of followers
Local B, a hugely popular hair salon in Outremont, mandated Stylissime to manage its Instagram account. Our agency established the foundation for its digital communications that would allow the salon to present its expertise and services to Montrealers.